Time for diversification
The strength of great companies lies in the clear headedness and reactivity of their leaders. Along with the Group’s international implantation strategy, CEMOI expands their field of activity ; seducing new consumers.
1986 : Quadro
A new product is launched : Quadro, a praline-filled wafer biscuit.
1987 : Liquor-filled chocolate
Acquisition of COPPELIA based in CHAMBERY ; French leader in the liquor-filled chocolate market.
1988 : A strategic position in chocolate confectionary
Acquisition of DOLIS chocolate and their confectionery production units in SAINT FLORENTIN and BOURBOURG consolidating the Group’s position on the chocolate confectionary market.
1989 : CEMOI The best
The recent growth in the European chocolate market and the lack of French brands controlled by French producers encourages the group to invest further in the CEMOI brand with a totally new communication strategy, making CEMOI the main group brand.
1990 : The “sugared almond”
Acquisition of the FOULLON Company, the leading French “sugared almond” manufacturer with brands Foullon and Festy.
1991 : Wales
UK own-brand wafer leader; OP Chocolate based in Cardiff joins the Group.
1993 : Three new plants
Acquisition of CHEVAL BLANC, composed of 3 production units in France: Begles (33), Carpentras (84), and La Tour du Pin (38).